Loaloa

Loaloa is an Icelandic company that provides video data storage and sharing solutions for creators and organizations working with large volumes of content.

For this project, the goal was to create a brand identity that feels solid and secure, but still friendly and approachable. Loaloa operates in a space that’s both technical and creative, so the branding needed to strike a balance: professional and trustworthy, with a soft and creative feeling.

date

March 2025

client

Loaloa

Categories

Art direction

Branding

Illustration

The color palette is inspired by Icelandic spring, with muted tones and soft purples drawn from the wild lupines that cover the island during the brighter months. It brings a calm, slightly surreal atmosphere to the brand, setting it apart in a world of cold, corporate tech.

The typography is clean but organic, with playful details that add character without sacrificing clarity. Paired with flexible layouts and adaptable forms, the system is designed to work across a range of applications, from interfaces to printed materials. Always consistent, but never stiff.

This identity was designed to be reliable, adaptable, and approachable, just like the product behind it. A secure, thoughtfully built space for big ideas and even bigger files.