Astrid

The challenge of climate change looms large over our world, and while efforts to combat global warming are underway, implementing real and sustainable changes in our lives is hard.

Our youth are hyper aware of the issue but often struggle to translate awareness into action. They are faced with too much information, which leads to more climate anxiety and very little hope that individual actions can make a difference. Astrid’s mission is to address this challenge and provide hope through reliable and engaging Climate Change education.

date

2021 – 2023

client

Astrid

branding & website

Astrid’s products range from virtual reality role playing experiences, to augmented reality textbooks, to card games, immersive videos, interactive educational content, and more.
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Developing a visual language for Astrid posed an interesting challenge, one that needed steering clear of clichés associated with climate change. The aim was to cultivate a brand identity that would not only be distinctive but also resonate with our target demographic of young individuals aged 14-17. Astrid embodies simplicity and directness, with a hint of provocation and playfulness. This approach brings a refreshing perspective to a landscape saturated with greenwashing and brands that fail to authentically engage with Gen Z.

social media

One of the main focuses was on making Astrid’s social media an attractive place for both our audience and our partners, who belong to completely different backgrounds and demographics.
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The new visual identity manages to achieve a balance between being grounded, honest, reliable and caring, but also empathic, empowering, playful, creative and impactful.