Story Sharing

Story Sharing is a platform developed as part of an Erasmus+ initiative between Iceland and Poland. This is the third joint initiative between our Polish and Icelandic partners, building on years of experience using creative tools like writing, theater, arts, coaching, and social engagement to support adults at risk of marginalization such as immigrants in Iceland and elderly populations in Poland. The project’s goal is to have an inclusive impact on social educators working with these vulnerable groups by providing them with means to tell stories that seek to empower, socially connect, and build community.

date

January 2025

client

Story Sharing

Categories

Art direction

Branding

When designing this brand identity, the main goal was to create a design that was accessible, clear, inviting and trustworthy, while also being versatile enough to also be playful, and not overly corporate, in order to appeal to both educators and the diverse adult audiences they work with.

The color palette is vibrant yet contrasted, offering many possibilities, while the typography has been selected to ensure readability and accessibility across multiple languages. For the logo, stemming from the silhouette of an open book, I went for simple, approachable shapes that symbolize connection, growth, and inclusivity. The gradients were chosen to reflect the diversity of voices on the platform, representing the spectrum of experiences and backgrounds shared through storytelling.

The identity covers everything from social media and billboards to merchandise and a full brand style guide. Every element was designed to make the platform feel welcoming and supportive, while addressing serious topics like social integration, empowerment, and personal growth, without feeling too corporate, cold, or off-putting.

Now, the Story Sharing project feels like a meaningful space, open to everyone, while also keeping the focus on the stories that matter most.