Stefansbúð
For this visual identity exploration, I worked with Diego Arnanz on creating a conceptual new visual identity for Stefánsbúð, a luxury fashion retailer located in Reykjavik, Iceland.
This visual identity is a playful invitation to creativity, fun, elegance, and unapologetic self-expression, encouraging everyone to embrace their uniqueness with bold confidence.
Categories
Branding
Web design
This rebranding aims to strike a balance between boldness and sophistication. We envisioned a visual identity characterized by a neutral color palette with an accent of orange, symbolizing elegance and energy respectively. Stefánsbúð’s new identity is fun, bold and colorful, yet sleek and smart that resonates with the visual language of the luxury realm. The intersection of these visual styles and concepts is what sets the brand apart from every other luxury retailer in the city, making it more memorable, intriguing and human than your regular boutique.
Some of the design elements that we created include a responsive logo suite, web design, packaging design, social media presence, a brand manual, printed applications for advertising, and more scalable solutions for a complete brand identity.
Stefánsbúð's rebranding presents the space in the capital area - and now, online too- as a sanctuary for unapologetic self-expression, empowering individuals to write their own chapters of style and sophistication.
Disclaimer: The photographs featured in advertisements by Lou Escobar serve solely as examples of photography style and aesthetic. They are not intended for direct usage by the brand. The client must provide their own photographs in order to use the designs.
